Rio de Janeiro: A Positive Outlook from Tourists and the New Trends in Tourism

Recently, Fecomércio RJ released a survey that provided a positive outlook on tourism in Rio de Janeiro, reflecting the evolution of the destination for both domestic and international tourists. The survey, conducted with 1,001 people between August 27 and September 1, 2024, reveals interesting data about how Rio is perceived by those who visit, as well as pointing out emerging trends in the tourism sector

Safety in Rio: A Surprising Improvement in Tourists’ Perception

Safety is undoubtedly one of the biggest concerns for tourists when choosing their destination, and the data from the survey reveals a significant shift in visitors’ perception of safety in Rio de Janeiro. Before their stay, only 32.4% of tourists had a positive expectation regarding safety. However, after their visit, 66.3% of the respondents expressed a positive view of public safety in the city.

Sustainability: A Decisive Factor in Choosing Accommodation

Another key point highlighted in the survey was the growing demand for sustainable options in the hospitality sector. About 81.2% of tourists consider it important or very important for hotels to adopt sustainable practices. Even more impressive is that 76.7% stated they are willing to pay more for these options, reflecting an increasing trend toward conscious consumption and environmental responsibility.

Rio de Janeiro on Social Media: The Influence of Instagram

A significant portion of tourists (31.2%) stated that they were influenced to visit Rio by external factors, with 13.8% specifically mentioning Instagram as the main source of inspiration for their trip. Social media thus plays an increasingly important role in the decision-making process for tourist destinations, highlighting the power of shared images and experiences in attracting visitors.

Rio de Janeiro stands out on social media not only for its natural beauty but also for its cultural and leisure experiences, which are constantly promoted by influencers and tourists sharing their experiences online.

Rio de Janeiro Continues to Charm Tourists

The Fecomércio RJ survey confirms that Rio de Janeiro remains a highly attractive destination for tourists from all over the world, with an overall positive view of the city. The data reflects the growing importance of sustainability, the impact of digital platforms on accommodation choices, and the role of social media in encouraging travel.

The city is undoubtedly establishing itself as a tourist destination that has adapted to the new market demands without losing its unique charm and traditional hospitality. For tourists who want to explore the best of Rio de Janeiro, C2Rio offers a variety of tours and personalized experiences, helping to make their visit even more unforgettable.

Ensure your next trip to the wonderful city with C2Rio and discover Rio in a unique way! You can book these experiences by clicking here or via WhatsApp at +55 21 3828-0370. Enter or apply the coupon BLOG5 and get 5% OFF on this and many other experiences across Rio de Janeiro.

Travel Agent

If you are a travel agent, tour operator, or DMC, you need to check out the C2Rio Travel Agent Portal: there, we offer our full product portfolio across the state of Rio de Janeiro with NET rates, immediate confirmation, and a 12-hour advance purchase*.

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